Wayfair opens its first full-service store in The Natick Mall (Massachusetts)

Wayfair opens its first full-service store in The Natick Mall (Massachusetts)


Shop

Wayfair has just announced that its first full-service store is due to open in Massachusetts in the fall of 2019.

The new store's location will be the Natick Mall in Natick, making the retailer one of the latest to start running a bricks-and-mortar store alongside its online business.

Bringing the website to life

The Natick Mall comes under the management of Brookfield Properties. Prior to opening the new store, Wayfair tested several pop-up shops, a particular example being in Paramus, New Jersey at the Westfield Garden State Plaza.

The company's co-founder and CEO Niraj Shah has stated that a permanent store will help Wayfair to bring its website to life. In this way, the brand hopes to attract more customers through the highly competent and expert support of its in-store design team.

A service that can't be matched online

Wayfair’s new store will mean that shoppers can either buy their goods in-store to take home or have them delivered. In any case, this is a service that can't be matched online.

These days, many online-only retail brands have been opening physical stores. For example, the mattress retailer, Casper, has revealed a plan to open 200 bricks and mortar stores over the next two years. Also, Untuckit, which sells apparel, now has 50 stores across various locations, having started life as an online retailer. In fact, Hudson Yards, a new mall in New York, has dedicated a whole floor to e-commerce brands such as Stance, which sells socks, as well as Rhone, which sells athletic apparel for men.

More pop-up stores

In addition to plans for The Natick Mall in Massachusetts, Wayfair announced it's intention to open four more pop-up stores in various locations. However, despite speculation about the Wayfair's future plans for further bricks-and-mortar stores, the retail giant hasn't commented on any projects it might have up its sleeve.

Prosperous times for Wayfair

The company's shares have rocketed by over 140 percent during the last year and now sell for about $162 each. Marketing analysts have commented on the company's notable success, particularly with selling furniture online. In this scenario, customers benefit from the convenience factor of home delivery for items that are bulky and not easy to transport from the store to home in the standard car. However, the new Massachusetts store will help Wayfair to promote its brand and allow customers to shoppers test its products for real before making their purchase.

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Sephora To Open 35 Stores in The U.S.

Sephora To Open 35 Stores in The U.S.

Physical stores might be an unsteady business landscape for some brands but Sephora has not encountered many problems in the brick-and-mortar sector.

  • Shop
Martha Stewart is sold but not gone

Martha Stewart is sold but not gone

The world famous lifestyle guru, Martha Stewart, has just sold her company even though she will remain involved.

  • Shop
Aldi: 2016 will be Californian

Aldi: 2016 will be Californian

The German discount supermarket chain plans to open no less than 45 stores in California next year. This is the first step of a bold expansion across the country.

  • Shop
  • Way of consumption
Dior, Made Goods and more are opening doors

Dior, Made Goods and more are opening doors

One of the best and still growing shopping destinations in the US is the Dior outlets that are now and some yet to be opened and some now opening.

  • Shop
Wayfair opens its first full-service store in The Natick Mall (Massachusetts)