When buying your favorite orange juice, and considering it's a Tropicana product, there's something you should notice any time soon: the Non-GMO Project seal featured on the bottles and cartons. The fruit-based beverage company obtaining the label is feeding the debate. Tropicana is owned by PepsiCo, a multinational which is mostly known for being against the obligation of such certifications. So, asking for the Non-GMO Project certification for a product that doesn't need one looks more like a marketing move than anything else. It's been a very efficient selling point for a while now.
There is no genetically modified oranges on the market, at least for now. There are most certainly researches being conducted somewhere but as for today, oranges are GMO-free and so is a 100% orange juice. "Consumers today have a desire for transparency from brands, and that desire is only going to increase" said Björn Bernemann, VP and general manager for Tropicana in North America, to The New York Times, adding "Tropicana Pure Premium is non-GMO, and it always has been. Some consumers, however, are expressing a desire to get beyond what brands are actually telling them, and we felt having external verification would give our consumers assurance."
Photo: Tropicana
News in the same category
To preserve a wine's qualities for several days, it has to avoid any contact with ambient air. Thus, Air Cork is a small balloon which must be inserted into the opened bottle. When inflated, it acts like a cork and protects the wine.
A few days ago, the FDA approved a genetically modified salmon. The fish won't be labelled as such and it won't reach the market until two years from now.
Pennsylvania is due to get it's very first Lidl. The German grocery store is due to open this month in the city and will bring its huge range of cut-price groceries along with it.
Danny Trejo is far from being the first actor to launch a restaurant business, but when he says his tacos “are the most delicious tacos known to man”, he's so persuasive we can't help but believe him.
