Twitter Halo, from Twitter, Inc., is a multi-camera device designed to capture 360 degree videos. These short videos can be shared on Twitter, in real time. To launch this new tweeting format, Twitter, Inc. partnered with a long-term friend and collaborator: fashion designer Tommy Hilfiger. “Fashion and Twitter go hand-in-hand, and Tommy Hilfiger is one brand that's consistently ahead of the curve when it comes to implementing creative uses of Twitter” said Twitter's Head of Brand Strategy Ashley Vinson. In fact, Hilfiger really is into these digital ways of communication and, for example, used Twitter Mirror and Vine 360 Booth on previous runaway shows last year, to share the experience from the inside.
So Monday September 14th in New York was a world premiere. During the brand's Spring 2016 Fashion Show, Hilfiger has launched Twitter's new video feature, Halo. Every Halo 360 degree video captured before, during and after the show was shared in real time through the platform with the hashtag #tommyspring16. “As the market for virtual reality and 360 content expands,” says Avery Baker, Chief Marketing and Brand Officer at Tommy Hilfiger, “this is a new step to integrate this sort of multimedia content directly into a social media feed.”
*Photo: @TommyHilfiger
From paradise with love! Tommy and Dee Hilfiger hit the #TwitterHALO together! #TommySpring16 #NYFW https://t.co/jaFCleBkq7
— Tommy Hilfiger (@TommyHilfiger) 14 Septembre 2015
News in the same category
This 45th annual Earth Day was the occasion for Cintas Corporation to present its corporate responsibility report for 2014. Some very impressive figures were revealed.
Adidas introduced a revolutionary swimsuit last month in Germany. According to them, the Adizero XVI swimsuit is the fastest ever.
An expresso gives a great boost but it won't last more than a short time, and too much caffeine has its side effects. But as it turns out, Nestlé has taken an active interest in cubosomes to deliver molecules of nutrients I a controlled fashion.
This sounds too good to be true but it looks like it's now possible to lose weight just by wearing clothes. Thin Ice guarantees a loss of 500 to 1,000 calories a day.
