Target is going through a complete remodeling phase, whether its concerns the stores designs or the offers for each department. Minnetonka's SuperTarget is a good example. The store has been completely redesigned and it was the occasion to test some changes in the food department. Selection of products, display and layouts: everything has been rethought. There's more local and fresh products, more healthy snacks, a grain bar, daily baked artisan breads... And these are only a few of the many new features.
In Chicago, Target has been testing localized assortments of food and beverage and, according to Chairman and CEO Brian Cornell, the results are pleasing: "While we’re encouraged with the acceleration in food sales, we are still in the very early stages of our work to provide a unique assortment of fresh, local and healthy items to our guests". Since 25 Target stores are being remodeled in L.A., the company will continue the food department tests there too: "We’ll keep testing more new ideas and innovations in many of our stores throughout this year and next -with bigger changes likely to come in 2017 and beyond- always listening and learning from what our guests tell us."
Photo: Corporate Target
News in the same category
Torrid clothing is an American clothing shop offering trendy plus size women's clothing.
Wayfair has just announced that its first full-service store is due to open in Massachusetts in the fall of 2019.
A few weeks ago, Chipotle announced that their food would be 100% GMO free. Now there's not a week without at least one fast food chain claiming they're going to be “more natural”, the new reputation booster.
On Memorial Day 2013, Walmart promised to hire 100,000 veterans by 2018. Two years later, the company announced that the new goal is 250,000 veterans by 2020.
