The company has yet to announce a schedule for when it plans to open the new store.
Founded in 2016, the Amazon Go chain marks the online retail giant's movement into the world of traditional bricks and mortar stores. Unlike conventional supermarkets, Amazon Go lacks a checkout and instead requires customers to pay using a mobile app connected to their online Amazon accounts.
It is likely that the New York City store will be followed by branches elsewhere in the United States, but it remains to be seen whether Amazon Go will ever reach Britain. If Amazon opens a branch in the United Kingdom, the new store will have to compete with established British chains such as Sainsbury's and Tesco. Thanks to its innovative payment system, Amazon Go would at least have novelty value on its side, and it is safe to say that the innumerable customers who shop both online and at supermarkets will be willing to give Amazon Go a try.
There is an irony to Amazon's spread into high street retail, as it is Amazon and other online stores that led to the on-going decline of bricks and mortar outlets. However, supermarkets represent a sector that has so far survived the changing habits of customers, so it is an entirely logical move on Amazon's part to try and capture some of this business for itself.
Anyone with an interest in the future of brick and mortar retail will be paying close attention to Amazon Go. If its New York City branch is a success then the online juggernaut may well begin opening outlets elsewhere in the world, including the United Kingdom.
News in the same category
American Eagle is a clothing retail store that was founded in 1977 by the Silverman’s brothers; Jerry and Mark Silverman.
As the state with the biggest land area in the US, Texas certainly has its fair share of retail outlets supplying their customers with a rich variety of goods.
An iconic toy store is set to open again in New York City after closing in 2015 on Fifth Avenue. FAO Schwarz, who were previously owned by Toys R Us, is back in all it's theatrical glory at 30 Rockefeller Plaza in Manhattan.
Birkenstock has expanded it's reach by opening a second U.S. location in Venice Beach, Calif.
