The trial ran from one branch of the popular fast-food chain based in Atlanta on the 27th August, where the brand sold vegan nuggets and wings. It was a huge success, so much so that there were queues of up to an hour for the vegan treat and the restaurant actually sold out within 5 hours. Shoppers also confirmed that the plant-based chicken was worth all the hype and that it tasted every bit as good as the real thing. Vegans around the world will be praying that KFC will expand their trial out of Atlanta.
The new plant-based chicken offering comes as a result of a collaboration between KFC and Beyond Meat, a vegan food producer. The new dishes are being referred to as KFC's Beyond Fried Chicken and they were actually handed out in green and white boxes, rather than the trademark red and white boxes that we have come to expect from KFC. The packaging will also feature the tag line, 'It's a KFC miracle' alongside the promise that 'it's still finger-lickin good'. After the success of the trial, it seems that customers in Atlanta would agree that they have created something good.
Beyond Meat are a company that produce vegan meats by replicating the taste and texture of meat using plant-based wheat protein. Customers can still expect this to taste very similar to chicken, without the guilt of participating in animal-cruelty. Coated in the secret herbs and spices that KFC is famous for, these new nuggets and wings are sure to be delicious. The brand has already had success in the UK with their vegan burger, new additions to the menu are sure to be a hit with those opting to live a plant-based lifestyle.
The animal rights group, PETA have come out in support of the introduction of vegan meats to the KFC menu. They announced that they felt it marked a new era for the company and that they hoped the success of the product would have bigger influences within the company. KFC is not known for their interest in animal welfare and there have been negative reports about their treatment of the chickens involved in their supply chain. Let's hope they listen to their new vegan customers and change their attitude towards their meat supply.
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