It has become a tradition: every season, David Beckham selects a few items in H&M's menswear collection, and promotes them as his Modern Essentials. Spring 2016 is no exception to the rule and the campaign has just been launched.
Beckham appears in a commercial that was directed in Lisbon by director Fredrik Bond, along with a series of photos shot by Mario Sorrenti. "I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time" said the Bristish sports/fashion icon.
This Spring Modern Essentials include neutral shades and easy-to-wear pieces. Beckham chose a slim-cut suit, a fitted polo shirt, straight-cut trousers, lightweight jackets, pullovers, white jeans, shirts, t-shirts, sweatshirts, jogging pants, as well as bodywear.
This season selection is already available online as well as in H&M stores that carry menswear.
Photo: H&M
News in the same category
Apple has 506 retail stores across 24 countries with 272 of those stores in the United States. These stores are beautiful and expertly crafted as Apple’s own products.
How about a pair of jeans that doesn't need to be washed and still remains fresh and clean? This is not a dream anymore, since Odo Denim has figured out how to realise such a miracle.
Danny Trejo is far from being the first actor to launch a restaurant business, but when he says his tacos “are the most delicious tacos known to man”, he's so persuasive we can't help but believe him.
Less than six months after it was launched, Jessica Alba's Honest Beauty is now distributed by Ulta Beauty, both in stores and online.
