We are just a few weeks away from the next edition of the Coachella Valley Music and Arts Festival, which will be held on April 15-17 and April 22-24 in Indio, California. And for the second time, H&M is celebrating the event with a dedicated collection, reflecting the spirit of this major cultural gathering. Freedom and energy are the inspiration of this new collection, keywords being, as described by the fashion giant, on-the-road vibe, playfulness, ease, mixing-not-matching, sense of belonging.
This year's Coachella collection features iconic music festival details such as beads, fringes, embellishments, jumpsuits, blouses, denim, sunglasses, flat boots and floppy hats. That's for the girls, but men have not been left out: t-shirts are boldly printed, shirts are mismatched, shorts are denim. It will be available in-stores and online on March 31st and, just like last year, there will be a pop-up shop in the H&M tent on the Festival site. Also, keep an eye on #HMLovesCoachella for sneak previous of the collection and, may be, be lucky enough to get one of the few festival passes and camping passes which H&M intends to give away in the coming weeks.
Photo: H&M
News in the same category
The successful jewelry brand is planning a major evolution for this Spring: some items of clothing will be introduced in a few weeks.
Crowdfunding campaign has started on Indiegogo: if you want to be one of the first owners of Smartbe, the revolutionary stroller, you can support the project now.
A few days ago, the FDA approved a genetically modified salmon. The fish won't be labelled as such and it won't reach the market until two years from now.
If you're bored with your usual cocktails, try this: Owl's Brew is a tea, especially made to renew the mix and give it a fresh twist.
