We are just a few weeks away from the next edition of the Coachella Valley Music and Arts Festival, which will be held on April 15-17 and April 22-24 in Indio, California. And for the second time, H&M is celebrating the event with a dedicated collection, reflecting the spirit of this major cultural gathering. Freedom and energy are the inspiration of this new collection, keywords being, as described by the fashion giant, on-the-road vibe, playfulness, ease, mixing-not-matching, sense of belonging.
This year's Coachella collection features iconic music festival details such as beads, fringes, embellishments, jumpsuits, blouses, denim, sunglasses, flat boots and floppy hats. That's for the girls, but men have not been left out: t-shirts are boldly printed, shirts are mismatched, shorts are denim. It will be available in-stores and online on March 31st and, just like last year, there will be a pop-up shop in the H&M tent on the Festival site. Also, keep an eye on #HMLovesCoachella for sneak previous of the collection and, may be, be lucky enough to get one of the few festival passes and camping passes which H&M intends to give away in the coming weeks.
Photo: H&M
News in the same category
Shoes of Prey corners are already present in six Nordstrom stores in the US. But the fashion retailer intends to expand the custom shoes manufacturer service even more, which should benefit both companies.
Fall's going to be really hot at H&M. Just a while after having launched their full beauty range, the collection created in collaboration with Balmain will be released in a few weeks.
If you can't even find the time to sit a few minutes for a much-needed caffeine shot, inhalation may be the solution. Actually, it's becoming very trendy.
In order to satisfy its customer's demand, Coborn's has just inaugurated its brand new gluten-free baking facility in St. Cloud, Minn.