It was first started as Silverman’s wear before its name was changed to American Eagle store and it’s headquarter is located in Pittsburgh, Pennsylvania. It deals in men and female clothing and mostly the target customers are young people. Some of the most sold clothing at the store includes; T-shirts, sweatpants, jeans, boxers, briefs, outerwear, dresses, tops, sleepwear, shoes, swimwear and other accessories. The American Eagle consists of 933 outfitter stores, other four stand-alone stores and a number of Aerie stores.
The Outfit store is doing their sales worldwide and is extremely fast expanding as it has exhibited by the opening of 75 Aerie stores. The aerie stores are the sub-retail stores that are located in other places other than Pennsylvania. The number of aeries had been increased and they were opened due to the focus of increasing sales in new markets such as Texas and California. Increasing the sales increases the earnings; after opening new aerie shops, the company earnings rose up to almost beating the expected estimates. The comparable sales increased by 23% hence one of the highest increase in the past years.
The aerie stores also they deal majorly in intimate clothing such as; bras, bikini, swimsuits and even briefs. The aerie stores are a great boost to the retailer, they have a great impact on the operating profit as the retailer also aimed and maintained to deliver outstanding services in terms of sales. For the previous quarter that ended on the second month of the year, the total net revenue increased by $ 4 billion which was a 6% higher the previous quarter. By the company having both the double-digit increase and store comps which rose by 6%, it marks another quarter of impactful growth.
American Eagle is now more focused to even build more its brand and expand sales in the market. The future is bright for the company as it has been always growing and even its digital market now performing at its best. The fact that the brand is open and indulges in new designs, patterns and fabrics is a clear prove that they are making a great effort in ensuring customer satisfaction. The gross margin which may be due to increased promotions increased shipping costs and compensation increased is now dealt with. The discounts are reduced and the inclusion of automated distribution centres by implementing the shipping optimization software. This will increase the quarterly net revenue.
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