Amazon has its own label food range in mind

Amazon has its own label food range in mind


Shop New Products

Amazon is the most important online retailer in the US. The company recently launched its own line of grocery products and wants to expand it to food and households items.

A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.

It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.

*Photo: Amazon Elements

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

A floral Spring to come with Liberty London and Uniqlo

A floral Spring to come with Liberty London and Uniqlo

After numerous previous collaborations, Japanese Uniqlo has teamed with British Liberty London to release a floral capsule collection this Spring.

  • New Products
Toys“R”Us fifth fund-raising campaign to cure cancer has just begun

Toys“R”Us fifth fund-raising campaign to cure cancer has just begun

Two days ago, on May 30, Toys”R”Us started its campaign to benefit Alex's Lemonade Stand Foundation. This non-profit association collects funds to help find a cure for childhood cancer and support the families. Here's how you can help.

  • Shop
  • Way of consumption
Brand MUJI announces pop-up store in New York City

Brand MUJI announces pop-up store in New York City

Muji has announced a new pop-up store in New York. The Japanese lifestyle brand is set to open a temporary store in the Soho district, from the 30th August 2019.

  • Shop
Four of the five Walmart Supercenters closed have reopened

Four of the five Walmart Supercenters closed have reopened

Four of the five Walmart Supercenters suddenly shut down last April reopened last week, mystery and rumors still circulating about why they had to close in the first place.

  • Shop
Amazon has its own label food range in mind