A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.
It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.
*Photo: Amazon Elements
News in the same category
On Memorial Day 2013, Walmart promised to hire 100,000 veterans by 2018. Two years later, the company announced that the new goal is 250,000 veterans by 2020.
Japanese retailer Muji just unveiled its eleventh store in the US. It's the company's eleventh shop and it's located on the Fifth Avenue.
Residents of Maryland and D.C. will soon be able to cool down, whatever the weather because they are both going to be home to a Virginia Popsicle shop.
Shoes of Prey corners are already present in six Nordstrom stores in the US. But the fashion retailer intends to expand the custom shoes manufacturer service even more, which should benefit both companies.
