A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.
It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.
*Photo: Amazon Elements
News in the same category
California has always been a popular tourist destination for sun seekers, but many tourists are now flocking to California for different reasons.
This year's New York Toy Fair gave Mattel the opportunity to unveil a completely redesigned version of their famous ThingMaker. Definitely looking forward to Christmas.
Seattle is well known for its music scene. It is still blessed with an abundance of record stores despite the extortionate rents that are charged in the city.
Looking for an original Halloween costume? Options are endless. Hopefully, CNBC may have found something special for you.
