A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.
It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.
*Photo: Amazon Elements
News in the same category
Already well established across the US, the specialty grocery store plans some further openings in the coming months.
Seattle is well known for its music scene. It is still blessed with an abundance of record stores despite the extortionate rents that are charged in the city.
If you want to shop where the locals do on a trip to Dallas then you won't be spoilt for choice as it is a shopper's paradise with everything from huge shopping malls to world renowned.
U.S. retailers have recently announced 6,000 store closures to date which is already more than the total for last year.
