A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.
It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.
*Photo: Amazon Elements
News in the same category
If you can't even find the time to sit a few minutes for a much-needed caffeine shot, inhalation may be the solution. Actually, it's becoming very trendy.
US based home interior enthusiasts will now have the chance to shop at Danish design brand Hay as they open their first American store in Portland, Oregon.
Starting this week, there's a new feature in McDonald's all-day breakfast menu: the McGriddle sandwich. But it's available in Tulsa only.
The Gap, the once cool clothing brand is facing hard times and has to close 175 of its stores in North America. Europe is on the list too.
