A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.
It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.
*Photo: Amazon Elements
News in the same category
Twenty years ago, Amazon started selling books (among other things) online. Today, they're taking the opposite path and just opened a bick-and-mortar bookstore.
Birkenstock has expanded it's reach by opening a second U.S. location in Venice Beach, Calif.
With a recent announcement that surprised clients and financial analysts alike, the well known fashion and accessories retailer Old Navy is making the news, and drawing massive attention both in the USA and across the world.
Be ready for Force Friday on September 4 at 12:01 am: all Toys"R"Us stores will celebrate the upcoming movie Star Wars: Episode VII – The Force Awakens, with exclusive offerings, exhibition and so much more.
