Things are getting serious for Aldi's competitors. The German grocery discounter intends to prove that really good and healthy food can be purchased at low price, without compromising the quality. For some years now, Aldi slowly but surely improved its offer with fresh and organic products, fruits and vegetables and a gluten-free line. The retailer is also very involved in customer's information with clear labelling and nutritional advice. Another step has been taken by the German supermarket chain, concerning its exclusive food lines. Aldi has therefore announced last week that it was now removing "unhealthy or unnecessary" ingredients, as called by the customers: synthetic colors, partially hygrogenated oils and added MSG.
"At Aldi, we are dedicated to the well-being of our customers by providing high quality groceries at the lowest possible prices and offering foods shoppers can feel good about serving their families. Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers. Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores" said Jason Hart, Aldi's CEO.
Aldi actually started to remove these ingredients from its branded food products in 2014, all of them being reformulated by the end of this year, so it won't be long before they start to reach the shelves. The food products reformulation will appear on their packaging as well as through the supermarket's Fresh catalog, advertisements and social networks.
*Photo: Aldi
News in the same category
The Pet Rescue and Adoption Act was introduced in October 2017, prohibiting pets stores from selling animals from private breeders.
The famous restaurant Cava is set to launch their brand new Innovation Kitchen.
Rukab's Ice Cream, a Palestinian ice cream vendor famous for its super-stretchy ice cream, is set to set up shop in Houston.
It's already been tested three months ago, in San Diego. No decision has been taken yet, but McDonald's is seriously considering offering its breakfast menu all day long in the US.