Adidas and Parley: a partnership for sustainable projects

Adidas and Parley: a partnership for sustainable projects


New technologies Way of consumption

Turning ocean plastic debris into sport shoes is adidas and Parley's way to show how industry can contribute to stop ocean pollution.

Network organisation Parley for the Oceans describes itself as "the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction". Plastic trash threatening the oceans ecosystem is Parley's main battle. To demonstrate how industry design can be rethought, Parley has been working with founding member adidas, the German sportswear company. Together, they came up with "a concept shoe made from reclaimed ocean plastic waste. The Ultra Boost prototype has an upper made of yarns and filaments reclaimed ans recycled from ocean waste and illegal deep-sea gill nets, and a midsole which is 3D-printed using recycled polyester and gill net content", explains the organisation.

The concept shoe was presented at an event on Climate Change hosted by the United Nations in New York last June, then the prototype was showcased in December in Paris at the 'Parley for the Oceans x Cop 21 – Oceans. Climate. Life.' event. "2015 is our year, the year of the Oceans: the ocean movement successfully brought the cause onto the COP21 agenda in Paris. Protecting life underwater became the 14th development goal of the United Nations. With a framework of political goodwill in place, it is the right moment to transform words into action" said Parley's founder Cyrill Gutsch, adding "We are extremely proud that adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool". Such involvement really gives hope for the years to come.

Photo: adidasParley for the Oceans

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Caffeine inhalation is the new energy shot

Caffeine inhalation is the new energy shot

If you can't even find the time to sit a few minutes for a much-needed caffeine shot, inhalation may be the solution. Actually, it's becoming very trendy.

  • New technologies
  • New Products
“Breakthrough”, a science and tech television series by General Electric

“Breakthrough”, a science and tech television series by General Electric

This may be a first. If other companies already played the entertainment card before, General Electric is fully associated with the National Geographic Channel to produce a whole new TV series, based on the conglomerate's science and technology expertise.

  • New technologies
  • Leisures
Thin Ice: just wear their clothes and lose weight

Thin Ice: just wear their clothes and lose weight

This sounds too good to be true but it looks like it's now possible to lose weight just by wearing clothes. Thin Ice guarantees a loss of 500 to 1,000 calories a day.

  • New technologies
  • New Products
Stella And Dot: From jewelry to apparel

Stella And Dot: From jewelry to apparel

The successful jewelry brand is planning a major evolution for this Spring: some items of clothing will be introduced in a few weeks.

  • Way of consumption
  • New Products
Adidas and Parley: a partnership for sustainable projects