The event took place at the end of November at the Muller'sches Volksbad in Munich, Germany. Adidas was then about to officially unveil what it claims to be 'the fastest swimsuit ever': the Adizero XVI. Some of the fastest competitive swimmers in the world, including Coralie Balmy, Allison Schmitt, Michael Andrew, Chris Walker-Hebborn and Cesar Cielo, were certainly not afraid to go for a dip and make a demonstration of the revolutionary swimsuit.
To create this technological marvel, Adidas has 'worked with biomechanics, physiologists, fabric and pattern experts, plus a global pool of elite athletes'. The three major advancements achieved by the company and its team of experts are X-Tra Energy for the energy optimisation, X-Tra Flow for the intelligent materials and X-Tra Fit is the stroke-specific biometric fit.
As Deborah Yeomans, Director Future for Adidas explains: "Elite swimmers know that to create their best race, every millisecond counts. Correct body positioning, water flow and a smooth aerodynamic fit all combine to make the difference between a medal on the world's stage and disappointment. With the Adizero XVI we have deconstructed the swimsuit status quo and rebuilt it to optimise the natural movement of the human body. We look forward to seeing the swimsuit propel our athletes onto the podium this summer". The Adizero XVI line of swimsuit will be available for sale from February 2016.
Photo: Adidas News
News in the same category
Apple has 506 retail stores across 24 countries with 272 of those stores in the United States. These stores are beautiful and expertly crafted as Apple’s own products.
Crowdfunding campaign has started on Indiegogo: if you want to be one of the first owners of Smartbe, the revolutionary stroller, you can support the project now.
After numerous previous collaborations, Japanese Uniqlo has teamed with British Liberty London to release a floral capsule collection this Spring.
Burger King just added a hot dog to its menu, hoping it's going to follow the Whopper's steps and become America's favorite hot dog.
