A monthly Sephora selection for $10 a month

A monthly Sephora selection for $10 a month


Way of consumption New Products

The cosmetics retailer is about to launch its own subscription box service: just like Birchbox or Glossybox, Sephora will treat you with a small selection of products every month.

Five years ago started Birchbox, the first cosmetics subscription box service: for $10 per month, you get to receive five deluxe samples of selected beauty products, with the possibility to buy the full size afterwards if you want. It's going so well that Birchbox just opened its first store in New York City and some other subscription services emerged, like Glossybox (which is more expensive with $21 a month).

Sephora, who is the best suited to provide such a service, to say the least, is following Birchbox's lead. The gigantic cosmetics retailer will test the subscription box concept this September in selected cities: Boston, Cincinnati and Columbus (and more in 2016). The monthly cost is $10, they've called it Play! By Sephora and you can already get registered on a dedicated section on their website.

To make a difference, Sephora adds a few treats in the Play! box. The Play! Book will feature tips and info about the selected products, there'll be a Spotify playlist, a Play! Pass to show up at any Sephora store for customized courses and bonus samples. According to Racked, the first Play! Box will offer Bumble & Bumble, Glamglow, Marc Jabobs, Ole Henriksen and Sephora products.

*Photo: Sephora

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

We Made It: a Jo-Ann collection made with Jennifer Garner

We Made It: a Jo-Ann collection made with Jennifer Garner

If you have lively kids and are afraid of them getting bored this summer, try some creative activities with Jen Garner's collection for Jo-Ann.

  • New Products
A floral Spring to come with Liberty London and Uniqlo

A floral Spring to come with Liberty London and Uniqlo

After numerous previous collaborations, Japanese Uniqlo has teamed with British Liberty London to release a floral capsule collection this Spring.

  • New Products
Rich harvest at H&M this fall

Rich harvest at H&M this fall

Fall's going to be really hot at H&M. Just a while after having launched their full beauty range, the collection created in collaboration with Balmain will be released in a few weeks.

  • New Products
Pirch: make yourself at home. Really.

Pirch: make yourself at home. Really.

Pirch, a Californian bathroom and kitchen furniture retailer, offers what's best in this area. Still, you can go there and buy a simple plumbing supply at a fair price. And, while you are there, why not try a fancy shower.

  • Shop
  • Way of consumption
A monthly Sephora selection for $10 a month