Born on the 18th day of 1996, Alexandra Scott was diagnosed with neuroblastoma just before her first birthday. At 4, she received a stem cell transplant and had to stay another few weeks in the hospital. That's when she decided to hold a lemonade stand in her front yard as soon as she would return home, so she could get money and "give it to the doctors to help other children too". Alex and her older brother raised $2,000. Her lemonade stand became an annual tradition in the Scott's front yard, and her story motivated supporters all around the country, then across the world, to hold a lemonade stand and send the money to Alex. Sadly, she passed away in August 2004. Her tenacity made her raise $1 million during her short life. But her wonderful work and dedication to fight pediatric cancer goes on through Alex's Lemonade Foundation, the organization her parents, Liz and Jay, started in 2005.
Toys”R”Us began its partnership with Alex's Lemonade Foundation in 2011 and the company has since collected from customers, employees and local communities, more than $8,5 million to contribute to Alex's foundation and help cancer research and the families affected. The toys retailer started its fifth ALSF campaign last Saturday and it will last for eight weeks, until July 31. If you want to be a part of it and support Alex's commitment, you can make a donation at any Toys”R”Us or Babies”R”Us stores nationwide, or online. You can also invade social media using #Stir4ACure (hope being the most important ingredient to stir in that particular lemonade) and @Toysrus to share the initiative. Of course, you can participate by hosting your own Alex's Lemonade stand in her name. Toys”R”Us pages on Facebook, Instagram or Twitter will regularly report on the fund-raising progress and the different ways to get involved in fighting childhood cancer that strikes more than 260,000 kids every year around the world.
*Photo: toysrus.com and alexslemonade.org
News in the same category
Created last year by 10 of the biggest companies in the US, The Closed Loop Fund has announced its first three projects to increase recycling processes in the country.
The Gap, the once cool clothing brand is facing hard times and has to close 175 of its stores in North America. Europe is on the list too.
H&M opened its first US store in New-York City in 2000, on Fifth Avenue. 15 years later, Manhattan will be the location of the brand's largest store ever.
Influential in the retail world since 1837, Hermès the luxury brand store has opened a new shop in New York.
